IGNITION BEST OVERALL AWARD IN EXCELENCE IN DESIGN COMPETITION

Plano, TX (March 1, 2005) - Industrial design firm Ignition, Inc., was a recent recipient of the Best Overall Award for Testing & Measurement Equipment in the Excellence in Design competition. The winning entry is the SRX-1000 Surface Reader, produced for the Authentix Corporation.

The SRX-1000 Surface Reader is a self-contained, hand held surface spectrometer designed to accurately and reliably verify authenticity of products coded with Authentix' covert and overt security markers. The SRX-1000 fits in the palm of your hand and is designed to non-destructively detect the presence of Authentix' proprietary markers on products, including high brand value items such as beauty products, and their packaging at the point of sale or in the distribution channel.

Much attention was given to the design of the SRX-1000 to protect the proprietary nature of the equipment and the embedded security features it will detect. The modular design supports application-specific configurability to create a unique marker and detector combination for each application. The design is ergonomic and ideal for repeated daily use as an inspection tool, in a wide variety of applications. All user interfaces were designed to accommodate reliable, intuitive and simple operations, e.g. left or right single hand operation and audio, as well as visual instrument response.

In creating this Surface Reader, an iconic design has been achieved. This small, lightweight, hand held unit has a comfortable, curved, ergonomic shape. It was optimally designed for the way field inspectors would wish to use it. Its capabilities allow them to unequivocally authenticate products and their packaging, thus protecting brand integrity. This device is the perfect weapon against fraud. The ability for instant field authentication assures the consumer that they are receiving what they paid for, and it protects the business investment, branding and R&D of the manufacturer and distributor.

President and CEO Douglas Laube founded Ignition in 1985. The award-winning company, located in Plano, Texas and Taipei, Taiwan has a passion for great ideas and a commitment to its client's success. Ignition offers a full array of services ranging from tactical product development - including industrial design, engineering, and prototyping - to strategic business innovation, including user research and user centered design. Ignition's professional staff of researchers, designers, engineers and model makers has over 200 years of collective product development expertise. Serving clients primarily in North America and Asia, Ignition prides itself on hassle-free, productive working relationships. This is characterized by effective communication, personal contact, and delivering on the promise of successful user experiences.

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