IGNITION HIRE ASIA DIVISION DIRECTOR

Taipei, Taiwan (February 24, 2005) - Industrial design firm Ignition, Inc., announces the addition of Jennyeu (Lawrence) Weng. Mr. Weng comes from Taipei, Taiwan and will be heading up the Ignition Asia Division as Director of Operations, making him a key member of the Ignition international team. His focus will be on optimizing international product development processes and strategic business development. His base of operations will be Taipei, but he will also be working in Hong Kong and ShenZhen.

Mr. Weng has a BS in Product Design from the Art Center of Design in California and is currently working on his MS in Design Management at the National Taiwan University of Science and Technology in Taipei, Taiwan. Mr. Weng has over 15 years of design experience and has also taught Industrial Design at the college level for over 14 years. He is an award-winning designer, being a recipient of the IF Industrie Forum Design Award in Germany, the Japan Award of Good Design and the Taiwan Award of National Design.

President and CEO Douglas Laube founded Ignition in 1985. The award-winning company, located in Plano, Texas and Taipei, Taiwan has a passion for great ideas and a commitment to its client's success. Ignition offers a full array of services ranging from tactical product development - including industrial design, engineering, and prototyping - to strategic business innovation, including user research and user centered design. Ignition's professional staff of researchers, designers, engineers and model makers has over 200 years of collective product development expertise. Serving clients primarily in North America and Asia, Ignition prides itself on hassle-free, productive working relationships. This is characterized by effective communication, personal contact, and delivering on the promise of successful user experiences.

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