Social Media

For even the most innovative and savvy business leaders, keeping up with the latest and greatest interactive techniques can be daunting.

That’s why organizations depend on QuickSilver Interactive Group to help them navigate through the maze of opportunities in social media, social network blogging, podcasting, texting, online and on-device applications.

We help companies understand the good, the bad, and the ugly of all the "new" online marketing and communications tools.

"The difficulty is not just picking the tool or technique best suited for the audience and message, but also taking into consideration the culture," says QSI President, Steve Lee. "Often the roadblock is explaining things to management that they may never have seen or experienced."

Accomplished at explaining new media solutions in the C-Suite, Lee has spoken and taught on Internet, web, email and social media topics for almost 15 years.

QSI routinely guides clients on how to establish and best use social media networks like MySpace, Facebook, Twitter, LinkedIn, YouTube and others. In some cases QSI writes and distributes updates on behalf of the client, and in other cases QSI develops applications or promotional programs within social networks.

Blogging, used in conjunction with a strong web site, offer power and urgency in their immediacy. Here are some examples.

For American Airlines Center, QSI works with marketing staff to write or edit content for Inside American Airlines Center, a behind the scenes or after the concert information blog.

For executive coaching company, Alignment, Inc., QSI works with the client on content and building an archive of valuable information for the company's clients and contacts.

Looking for "real" wedding advice for both the bride and groom, StrictlyWeddings.com enhances it's wedding resource web site with realistic advice, while reinforcing the value of its advertising partners.

Some blogging opportunities are internal only or hidden and for emergency use only. The platform offers some unique benefits with its ability to be instantly updated by a team of people in a variety of locations.

As the landscape of interactive and social media continues to change, clients can rest assured that QSI is already brushing up on the latest trends so they can deliver quality advice and counsel.