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Steve Lee at American
Marketing Association meeting in Austin, Texas. Frank Portell
Photographer |
For even the most savvy of marketers, keeping up with the latest
and greatest interactive tools and techniques can be a daunting task.
That’s why so many companies turn to Steve Lee, president and
CEO of QuickSilver Interactive
Group, to help them navigate through the maze of blogging,
podcasting, texting, spaces and other social media options.
Steve has always been an early adopter. He’ll tell you that it’s his job to
know about and use the new technologies. (Of course, everyone else
at QSI knows that he loves new gadgets!).
A veteran speaker to groups like the Public Relations Society
of America (PRSA), the American Marketing Association (AMA) and
the Texas Association of Realtors (TAR), Steve helps companies
understand the good, the bad, the ugly ands the pretty of all the
"new" communication
technologies. He assesses company selling and distribution systems
and the overall culture to help them determine exactly which new
communication type best fits their needs. Along the way, Steve
takes complicated technology, breaks it down and demonstrates it
in terms that senior management, marketing types and others can
clearly understand.
QSI is not a group easily swayed by the latest
bells and whistles.
The team at QSI carefully evaluates each client’s objectives
and matches them with the right interactive elements to accomplish
the job.
For example, when Texas Stampede, a professional rodeo and concert
series that raises money for Children’s Medical Center, needed
to create a special way to detail the results from each days’ rodeo,
the QSI team developed a
"live" blog giving the organization real time reporting
abilities. For Parkland
Health and Hospital Systems, QSI repurposes
their weekly "Parkland Perspectives" radio program
and rebroadcasts it as a podcast to a much broader audience. Also
at Parkland, the QSI team used technology to further enhance social
interaction by developing an online component that connects patients
or medical professionals with kidney disease specialists, building
a virtual community where the group can ask questions which are
saved on the site along with doctor’s answers.
As the landscape of interactive and social media continues to change,
clients can rest assured that QSI is already brushing up on the latest
trends so they can deliver quality advice and counsel.
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