We've been creating web solutions for 10 plus years now and our philosophy's yet to change — our answer is always "yes"” to a client's request. It's enabled us to produce some work we're extremely proud of and which we enjoy sharing with other clients and prospects.

Parkland Health & Hospital System — Success Built on Trust

In late 2004, Parkland Health and Hospital System awarded QuickSilver Interactive Group (QSI) the project to develop a complete new site. Parkland, as Dallas’ County Hospital, had unique needs and a demographic that varied greatly; they were a teaching hospital; and they were an award-winning hospital. QSI was up to the challenge. By spring of 2005, www.parklandhospital.com was launched; delighting both the client and visitors with its employee-centered photographs, basic content and simple, easy-to-use format. They went from 3,000 visits a month to 11,000 its first month to today’s 33,000 per month.

It was the beginning of a great relationship. One built on trust, where Parkland listened and allowed QSI to guide them in their interactive marketing endeavors. And they still do.

QSI and Parkland’s Corporate Communications staff work together to keep the content fresh and current. They use QSI’s Newsroom tool on a weekly basis and recently added podcasts into the mix. The weekly “Parkland Perspectives” program, created in partnership with CBS, is sent to QSI who publishes the podcast to iTunes.  They have one blog and another in the works.

“From day one, the fit was right. Our relationship with QSI is one where we know we can trust their advice and knowledge of the industry,” said April Foran, director of corporate communication. “They think of our needs and how to balance all these new technologies with our varied demographics and budget. We especially appreciate their fresh ideas; nothing too out there, yet they continue to showcase Parkland. We treat them as an extension of our team and know that they truly have our hospital’s best interest at heart.”

Services: Web Design, Site Maintenance, Consulting, Web 2.0

Simple Solution — A Not So Simple Site Gets Simple

QuickSilver Interactive first met Simple Solution, a pet care company who had connections with another QSI client, when they responded to an RFP to refresh its web site.  With more than 100 pages of products and information, it was a mammoth and cumbersome site and the breadth of data prevented pet-loving perusers from easily identifying must have items for their furry friends.

Rather than just working with the original layout as suggested in the RFP, QuickSilver advised Simple Solution to consolidate pages and streamline the site to a quarter of its original size. The end result is something that customers can use to find the product of choice. And the site is now used to cross promote products and increase sales. The client listened to advice and achieved overwhelming success.

QuickSilver’s consumer-savvy thinking led to an invitation from Simple Solutions to update two of the company’s other sites  -  outinternational.com, a secondary line of pet products and totallytoddler.com, a specialty product aimed at moms in need of removing stains made by little ones.

"QuickSilver was the perfect partner," said Angela Torrey, director of marketing and communications. "It was obvious that they cared about our business. They didn’t just mindlessly follow our requests and update each page. They really thought through every aspect of our site, how our customers would interact with it and how we could deliver the best user experience. It was a complete 360 evaluation with attention to every detail from branding to usability. We continue to use their expertise on additional sites for our family of products."

Services: Site Maintenance, Consulting