American Airlines Center — A Big Site to Match a Big Venue

Situation:
When Dallas’ American Airlines Center opened in July of 2001, the buzz was all about its architecture and size. But people soon realized that in addition to its Herculean layout, American Airlines Center was also one of the top entertainment venues in the nation. The client just needed a web site that communicated excitement and entertainment.

Solution:
QuickSilver Interactive Group’s (QSI) solution was to create a web site that catered to the needs of its event-craving fans while providing special attention to its Platinum Members giving them a unique visiting experience. Because the Center is home to so many events ranging from concerts to sports to family venues, it was important that the design be interactive, engaging, but most of all, easy for visitors to make that purchase (and equally important, easy for the Center staff to update). To do this, QuickSilver created a customized content management system that gives the Center staff endless potential for maintaining the site with dynamic content and a library of ready-to-go banners to cross-promote other aspects of the Center experience as well as new events. The site’s administrative features allow Center staff to choose from four home page templates, monitor what banners have the most click-through activity and customize the Platinum section to better fit the expectations of their Platinum Members.

What the client has to say:
" We had had our web site for six years, and it was old and dated but our number one method of selling tickets. When we looked at trying to rework what we had, it was easier for us to start fresh," said Christy Ricketts, marketing director.  "I chose QuickSilver because of the passion I saw that they had for live events and the willingness they had to help convert web site visitors to ticket buyers by providing them all the information they needed, quickly and easily. Steve even took many of the photographs you see on the new site.

"Our website is an incredible investment, but it is much more than that. It is our brand, our largest sales tool, our contact with our guests and our ability to develop a relationship with them so they return... often. QuickSilver hit the nail on the head!. They listened to us and provided us with a product that has a custom appearance but allows us to make changes in house. QuickSilver not only cares about the end result today, but for years to come. They are already thinking of things we can do to enhance our site, keep it fresh and exciting so that visitors keep returning... all within our budget. Thank goodness there are still companies out there like QuickSilver. They care about the customer, the end result and more than anything, about the relationship."